# Product Pricing

***

### Set up Volume Pricing for your products

**Volume Pricing** allows you to offer customers a decreased unit cost as their order quantity increases.

You can implement unlimited price breaks (the quantity at which the price changes) across any structure of unit quantities.

You can overlay rules from criteria across Brand, Category, Department, Season, Country, Customer Group and Sales Channel to segment products for your Volume Pricing strategy.

***

### Set different prices for different Customer Types

Automatically update product prices depending on the [Customer Type](#user-content-fn-1)[^1] to which your customer belongs.

Price updates can be sitewide or limited to specific products by setting your eligibility criteria.

Here are some examples of how **Customer Type Pricing** can be used.

<table><thead><tr><th width="251">Strategy</th><th>Example</th></tr></thead><tbody><tr><td><strong>VIP</strong> <strong>Preferential Pricing</strong></td><td>Automatically decrease prices by 10% sitewide for your 'VIP' Customer Type.</td></tr><tr><td><strong>Promotional Pricing</strong></td><td>Automatically decrease prices of Walking Boots by 10% for your 'Hikers' Customer Type.</td></tr><tr><td><strong>Price Testing</strong></td><td>Price a specific product or range differently across multiple Customer Types to test engagement and transaction volume.</td></tr><tr><td><strong>Contract Pricing (B2B)</strong></td><td>Automatically adjust prices depending upon contractual agreements, controlled by unique Customer Types.</td></tr></tbody></table>

{% hint style="danger" %}
Customers must be logged in to your website to receive their unique pricing.
{% endhint %}

***

### Put products on Sale

Make a product, or a group of products, available for purchase at a reduced price.

Venditan Commerce supports the following **Sale Pricing** models.

<table><thead><tr><th width="224">Model</th><th width="412">Summary</th><th>Example</th></tr></thead><tbody><tr><td><strong>Percentage</strong></td><td>Offer a percentage reduction on the original price.</td><td>20% off</td></tr><tr><td><strong>Fixed Amount</strong></td><td>Offer a monetary discount on the original price.</td><td>£20 off</td></tr><tr><td><strong>Markup</strong></td><td>Percentage reduction and percentage addition.</td><td>N/A</td></tr><tr><td><strong>Markup on Cost Price</strong></td><td>Tends to be used for staff discount pricing.</td><td>N/A</td></tr></tbody></table>

You can set a priority order to dictate which price should take precedence if running multiple sales. This helps you to prevent overlapping or stacking of sale prices.

You can create your campaign with complete control over the chosen products and the sale duration.

Sale Pricing can be scheduled in advance.

{% hint style="info" %}
If you're interested in Sale Pricing, you may also be interested in our [**Offers & Vouchers**](/docs/marketing-and-promotions/offers-and-vouchers.md) section.
{% endhint %}

***

### Adjust prices by Sales Channel

Venditan Commerce can support a **Channel-Based Pricing Strategy**, meaning you can price a product differently depending on where it is sold.

You can differentiate prices across the following Sales Channels:

* Across different eCommerce websites.
* Multiple retail stores.
* Third-party marketplaces, like Amazon and eBay.
* Social commerce platforms, like Facebook, Instagram and TikTok.
* Marketing channels, like Google Ads.
* Temporary pop-up stores.

{% hint style="info" %}
The [**Inventory Updater Tool**](/docs/product-information-management-pim/product-management.md#update-your-product-information) or [**Bulk Import/Export**](/docs/product-information-management-pim/product-management.md#update-your-product-information) feature can manage channel-based pricing in bulk.
{% endhint %}

***

### Adjust prices by Region and Currency

Control product pricing when targeting different countries and their respective currencies.

This can be handled automatically using our imported currency exchange rates, which are updated daily.&#x20;

Rounding rules can then be implemented to produce consistent pricing, e.g. rounded up, .95p, and .99p.

Your website will require a [country selector](/docs/sell-internationally/websites-and-sales-channels.md#launch-a-multilingual-ecommerce-website) or [domain-level strategy](/docs/sell-internationally/websites-and-sales-channels.md#launch-a-multilingual-ecommerce-website) (which could include separate domains or subdomains) so customers can select their local country or region.

Once selected or detected through geolocation, your store will display in their local currency and use your adjusted prices.

Your adjusted prices can also be used if you sell your products on international marketplaces such as Amazon, US, and Alibaba.

***

### Schedule future price changes

You can schedule the date and time that price changes should occur, and specify whether the changes are temporary or permanent.

***

### Set up Pricing Restrictions

Set up **Pricing Restrictions** for products from a specific Brand, Department, Season, or Category, and at an individual product level.

You can also use [Product Tags](/docs/product-information-management-pim/product-data.md#product-tags) to restrict prices for a unique group of products.

You can use this feature to ensure that your prices adhere to minimum advertised price policies (MAP), and are not advertised or promoted below your restricted price.

***

### Set up a Subscription pricing model

Set up a Subscription model for your products, whereby the customer can choose to receive the product regularly for a recurring price.

You can set the collection interval to any desired length (for example, monthly, bi-monthly or annual).

This can either be offered as a flat-rate subscription or used in conjunction with your Volume Pricing model.

{% hint style="success" %}
Venditan Commerce can support a **subscription model** from end-to-end, covering [order fulfilment](/docs/order-management-and-fulfilment-oms.md), [recurring billing](/docs/payments/payment-types.md#subscriptions-and-repeat-purchases) and subscription customer management.
{% endhint %}

[^1]: [**Customer Types**](/docs/customer-management-crm/customer-data.md#create-and-assign-customer-types) bucket your Customers into different categories. Our default Customer Types are Retail, Trade and Guest. You can create custom Customer Types.


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