B2B Websites
Explore a suite of B2B website features designed to elevate the experience you provide for your customers.
Launch a dedicated, blended or private B2B eCommerce website
Venditan Commerce supports flexible strategies to deliver your customers a tailored B2B eCommerce experience.
Dedicated Website
Create a dedicated B2B eCommerce website exclusively for your trade customers. This option is the most straightforward, and allows you to focus on the specific needs and preferences of your B2B clients, providing a customised and professional purchasing environment.
Blended Website
Operate a single website that simultaneously caters to both B2B and direct-to-consumer (D2C) markets. This approach lets you manage your product offerings, pricing, and content for both customer segments from a unified platform, streamlining operations while serving diverse audiences.
Private Portal
Launch a secure, private portal that requires password access. Attached to your existing website, this portal can provide exclusive access to your B2B customers, offering personalised pricing, product catalogues, and ordering options in a separate environment to your D2C website.
Regardless of the chosen strategy, your website can incorporate various features listed below to enhance the user experience.
Communicate technical product information
Venditan Commerce offers comprehensive product information storage and display, allowing you to communicate rich, technical details about your products.
You can create Custom Product Attributes to collect and store any specific, niche characteristics or qualities that define your products.
This data can then enhance your Product Display Pages (PDPs) by offering the information as a datasheet, technical specification or rich product description.
Compare products based on their specifications
Offer customers a product comparison tool that allows them to select multiple products and view their comparable Product Attributes side-by-side.
This feature is valuable in B2B eCommerce, where customers must make informed decisions based on detailed technical information.
For example, a company purchasing industrial machinery can easily compare models based on power consumption, output capacity, and other critical specifications to choose the best option for their needs.
Optimise your Site Search for large or complex inventories
Venditan Commerce supports part code searches, filterable searches, and faceted searches, making it easier for customers to find what they need quickly.
Additionally, you can set up Search Redirects to guide users directly to the correct pages based on specific search terms.
For example, if a user searches for a common part code, you can redirect them to the exact product page, improving their navigation and overall experience.
Learn more: Website Search
Offer a Bulk Ordering interface
Streamline the ordering process for your B2B customers with a dedicated Bulk Ordering interface.
This feature allows customers to easily select from a large product catalogue and compile a bulk order from a single screen.
They can choose variations and set quantities efficiently, making it ideal for businesses that regularly place large orders. This interface simplifies the purchasing process and enhances user satisfaction by reducing the time and effort required to place bulk orders.
Add products to a Wishlist and send automated reminders
Enable customers to add products to a Wishlist, which is saved in their account for future reference.
You can brand this feature to fit your business, such as a ‘Project List’ for ongoing procurement needs.
Set up automated reminders to notify customers of their wishlist products after a specified number of days, prompting them to revisit the website and complete their purchase. This is particularly useful for B2B buyers managing long-term projects and procurement schedules.
Save products or Orders for repeat purchase
Allow your customers to save their favourite products or orders for repeat purchases.
This feature is ideal for B2B customers who frequently reorder the same items. It streamlines their procurement process and ensures they can quickly restock essential supplies without searching for them each time.
Offer products on Subscription
Provide your customers with the option to subscribe to regular deliveries of products at a recurring price.
Set flexible collection intervals, such as monthly, bi-monthly, or annually, to meet the specific needs of your B2B clients.
This can be offered as a flat-rate subscription or integrated with your volume pricing model, ensuring consistent supply and convenience for businesses that require regular restocking of materials or consumables.
Display Comparative Pricing
Venditan Commerce allows you to display Comparative Pricing, such as showing the manufacturer's price alongside your selling price.
This helps you to highlight the potential profit margin your customers receive when purchasing from you.
Toggle to include or exclude VAT on displayed prices
Offer a VAT toggle for users to include or exclude VAT from the prices displayed on your website.
This allows your customers to see the net cost of products without VAT, which may be useful for their budgeting and financial planning.
It also helps international buyers who may have different tax regulations and need to understand the base price of the products.
Create custom web forms for quotation requests
For quotation-only products, we can provide custom forms tailored to the data you need to capture, presented in a user-friendly manner.
For instance, if there are numerous questions, you can break them down into steps to enhance user experience.
Quotation request forms are designed to be logical, efficient and presented to the customer at the right stage of their journey on your website.
Provide Customers with an Account area
Customers can access a dedicated Account area to log in to and manage their interactions with your business.
From their Account, Customers can view their Order History, track open Orders, access Invoices and manage saved payment methods.
Additionally, they can access saved quotes, manage their wishlisted products, and update their contact information.
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