Setup & Management

Let’s start by introducing you to how the App is set up and launched, and how it is managed daily.

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Optimised mobile app interface

The App uses a standardised interface that is split into seven core areas.

Area	Summary
Home	The home screen contains a product search bar and a customisable list of calls to action, managed through Venditan Commerce.
Search	Search interface containing a product search bar and a navigational menu of Product Categories and Brands.
Listings	Listings interface displaying products within a Product Category or Brand.
Product	Individual product interface displaying product information.
Basket	Used to manage the customer’s basket and initiate checkout.
Wishlist	Used to manage the customer’s Wishlist.
Account	Used to manage the customer’s account, when logged in to the App.

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Built for iOS and Android

The App is developed and optimised for iOS and Android devices.

We will handle the launch of your app to the Apple App Store and Google Play marketplaces following rigorous testing.

We keep the apps updated against the changing iOS and Android operating systems, please refer to Maintenance and Security for more information.

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Managed through Venditan Commerce and Firebase

The app is managed by two platforms: Venditan Commerce and Firebase.

The App is connected to Venditan Commerce via a secure API. Key management features include:

• Sync Inventory: Fetch and display your product information. By default, the App will display all of the products available on your website.

• Customer Accounts: Fetch and display Customer Account details and Order Histories.

• Capture Orders: The App will capture/accept customer orders which are then sent to Venditan Commerce for fulfilment.

• Update Content: Manage the App’s Home Screen and pages through the Venditan Commerce CMS.

Google’s Firebase can be used to send custom Push Notifications to App users.

Learn more: App Features

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Reporting & Analytics

App performance can be monitored from Google Analytics 4 and we will configure this for you when the App is launched.

This will give you an insight into:

• User Engagement: Track how users interact with your app, including session duration, pages/screens viewed, and in-app events, to understand engagement levels.

• User Acquisition: Identify where users are coming from (organic, social, paid), helping optimise marketing channels and improve acquisition strategies.

• Revenue Insights: Monitor in-app purchases and ad revenue, showing your app’s financial performance and helping refine monetisation tactics.

• User Retention: See how often users return, retention rates over time, and churn patterns, offering insights to boost long-term engagement and reduce drop-offs.

Google Analytics 4 Training

Google Analytics 4 training can be provided during your onboarding or App launch.