# Setup & Management

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### Optimised mobile app interface

The App uses a standardised interface that is split into seven core areas.

<table><thead><tr><th width="141">Area</th><th>Summary</th></tr></thead><tbody><tr><td><strong>Home</strong></td><td>The home screen contains a product search bar and a customisable list of calls to action, managed through Venditan Commerce.</td></tr><tr><td><strong>Search</strong></td><td>Search interface containing a product search bar and a navigational menu of Product Categories and Brands.</td></tr><tr><td><strong>Listings</strong></td><td>Listings interface displaying products within a Product Category or Brand.</td></tr><tr><td><strong>Product</strong></td><td>Individual product interface displaying product information.</td></tr><tr><td><strong>Basket</strong></td><td>Used to manage the customer’s basket and initiate checkout.</td></tr><tr><td><strong>Wishlist</strong></td><td>Used to manage the customer’s <a href="../../ecommerce-websites/customer-accounts#review-and-purchase-wishlisted-products">Wishlist</a>.</td></tr><tr><td><strong>Account</strong></td><td>Used to manage the customer’s account, when logged in to the App.</td></tr></tbody></table>

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### Built for iOS and Android

The App is developed and optimised for **iOS** and **Android** devices.

We will handle the launch of your app to the **Apple App Store** and **Google Play marketplaces** following rigorous testing.

We keep the apps updated against the changing iOS and Android operating systems, please refer to Maintenance and Security for more information.

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### Managed through Venditan Commerce and Firebase

The app is managed by two platforms: **Venditan Commerce** and **Firebase**.

The App is connected to Venditan Commerce via a secure API. Key management features include:

* **Sync Inventory**: Fetch and display your product information. By default, the App will display all of the products available on your website.
* **Customer Accounts**: Fetch and display Customer Account details and Order Histories.
* **Capture Orders**: The App will capture/accept customer orders which are then sent to Venditan Commerce for fulfilment.
* **Update Content**: Manage the App’s Home Screen and pages through the Venditan Commerce CMS.

Google’s **Firebase** can be used to send custom Push Notifications to App users.

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Learn more: [App Features](https://docs.venditan.com/docs/mobile-apps/features)
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### Reporting & Analytics

App performance can be monitored from Google Analytics 4 and we will configure this for you when the App is launched.

This will give you an insight into:

* **User Engagement**: Track how users interact with your app, including session duration, pages/screens viewed, and in-app events, to understand engagement levels.
* **User Acquisition**: Identify where users are coming from (organic, social, paid), helping optimise marketing channels and improve acquisition strategies.
* **Revenue Insights**: Monitor in-app purchases and ad revenue, showing your app’s financial performance and helping refine monetisation tactics.
* **User Retention**: See how often users return, retention rates over time, and churn patterns, offering insights to boost long-term engagement and reduce drop-offs.

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**Google Analytics 4 Training**

Google Analytics 4 training can be provided during your onboarding or App launch.
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