Email Marketing

Venditan Commerce can support your email marketing efforts with leading email marketing platform integrations and a suite of powerful in-built tools.

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We are a Klaviyo Advisor Partner

Klaviyo is a marketing automation platform that automates eCommerce email and SMS marketing to help you retain and grow your customers.

Venditan Commerce is fully integrated with Klaviyo and can send the following website data to your Klaviyo account:

• Email marketing opt-in

• Placed orders

• Fulfilled orders

• Products ordered

With Klaviyo events installed on your website, any activity generated from your Klaviyo campaigns is fully trackable. Our integration syncs this information back into your account so you can analyse your user profiles, which contain rich data on their journey across the website.

As a Klaviyo Advisor Partner we are certified to implement Klaviyo's products for our clients, providing you with the technical and strategic support to maximise them.

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Email marketing integrations

As well as our partnership with Klaviyo we are integrated with the following email marketing solutions:

• Mailchimp (and Mandrill)

• Spotler

• dotdigital

• mailjet

• Mailgun

• Adestra

The integrations ensure that marketing opt-in data collected through your website is automatically sent to your solution of choice, along with any data segmentation requirements.

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Collect email marketing opt-ins through your website

Collect email marketing opt-ins through your website with the data synced to your email marketing platform.

This is typically driven through your checkout process but we also support email marketing opt-in pop-ups and can add opt-in forms in strategic locations across your website, such as your footer.

The forms are UK-GDPR compliant; the user must accept your terms of use when handing over their information.

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Send Abandoned Basket email reminders to potential customers

Venditan Commerce contains an in-built Abandoned Basket feature designed to re-engage customers who have added products to their basket and initiated the checkout process but did not complete their purchase.

This feature automatically triggers an email reminder for logged-in customers after a configurable number of days.

The timing of these reminders can be controlled.

The content of the email is fully customisable, allowing you to tailor the message to your brand and tone of voice. You can also include special offers or discounts to incentivise customers to complete their purchase.

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Send automated reminders to customers with products on their Wishlist

Venditan Commerce can send automated reminders to customers who have saved products to their Wishlist.

When logged-in customers save products to their Wishlist, the platform records the date and the product’s price when it is saved.

This information can power automated wishlist reminders sent after a configurable number of days have passed.

The feature aims to bring customers back to the website, encourage them to continue shopping, and ultimately purchase the product that interests them.

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Customise your Order Communication

Venditan Commerce gives you detailed control over the email updates you provide to your customers throughout the order timeline.

Important communication events, such as order dispatch and cancellations, are all controlled through templated messages that you can edit yourself.

Communication is automated based on changing Order Statuses, reducing manual customer service burden.

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Export segments of your Customer Data

Venditan Commerce allows you to define a group of customers using a combination of filters, segment the customers that match those filters, and then export them into a CSV for your email marketing purposes.

Learn more: Customer Segmentation Tool