# B2B Customers

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### Create and Tag your Customers

B2B customers are distinguished from Retail customers through the 'Trade' **Customer Type**.

You can store all of the essential information against the Trade customer:

* Company Name
* VAT Number
* Currency
* Credit Limit
* INCO Terms
* Payment Terms per Sales Channel
* Bank Accounts per Sales Channel
* Taxation Type per Sales Channel
* Marketplaces
* Assigned Sales Agent

You can manage multiple contacts within each B2B customer account, specifying different email addresses and telephone numbers for enhanced communication and relationship management.

Our customer tagging feature can be used to categorise and segment your B2B customers as required internally.

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### Assign your Customers to Internal or External Sales Reps

Assign specific internal team members or external agents as sales representatives for individual customer accounts.

Implement rigid role-based permissions to control access to sensitive customer data and limit actions based on job responsibilities.

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### Run a points-based Loyalty Scheme for Trade Customers

Implement a points-based loyalty program where Customers earn points on purchases at your weighted discretion.

For B2B, this also covers orders generated outside of your website.

Points are updated for Customers when you manually import their new orders into Venditan Commerce.

Points can be redeemed for discounts on future purchases, encouraging repeat business.

{% hint style="info" %}
Learn more: [Loyalty System](/docs/marketing-and-promotions/loyalty-system.md)
{% endhint %}

***

### Offer Discretionary Discounts to Customers

Empower your sales teams to provide **Discretionary Discounts** to select Customers or Customer Types.

This flexibility allows them to tailor pricing strategies to close deals, incentivise high-volume purchases, and strengthen relationships with the customers they manage.


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