SEO
Venditan Commerce contains all the SEO functionality needed to increase your Google rankings. Combined with our game-changing eCommerce website development, you have everything you need for success.
Fast websites that pass Google Core Web Vitals
Our websites are designed with page speed in mind, which is a direct ranking factor for both desktop and mobile search results.
We achieve this by implementing the following techniques:
Hosting your website on a cloud-based, scalable server that can increase capacity whenever your website experiences a peak in demand.
Using compression to reduce the size of your images or serving next generation image formats where applicable so they load quickly without compromising on quality.
Minifying our HTML, CSS and JavaScript code by eliminating redundant data, whitespace and comments for faster page rendering.
Leveraging browser caching to speed up load times for returning visitors.
Loading a page’s critical content first and deferring non-essential elements until afterwards.
New website developments are optimised to meet all of Google's Core Web Vitals criteria before being passed to you for user acceptance testing.
This ensures your site provides a superior user experience, covering not only fast load times but also responsiveness and visual stability, which are critical for user satisfaction and search engine rankings.
Learn more: eCommerce Websites
Manage Meta Information across your website
Set Meta Titles and Descriptions for your products, pages, and blog posts.
Venditan Commerce provides up-to-date information on Google's recommended character limits, keeping you informed on the ever-changing requirements and standards for on-page SEO.
Implement your own 301 redirects
Redirect outdated or moved Pages and Blog Articles with an in-built 301 Redirect Tool.
This helps you to maintain SEO value and ensure a smooth user experience by automatically directing visitors from old URLs to their new destinations.
Product URL redirects are automatically handled
Product URL redirects are automatically generated based on your Product Title.
If you update your Product Title, the URL will also automatically update. A 301 Redirect will be implemented to ensure search engines are notified of the change.
Communicate rich content with Google’s Structured Data markup
We implement Structured Data following Google’s Developer Guidelines to help search engines better understand your website's content and display rich snippets in search results.
The specific structured data formats we use will vary depending on the website. During the website development process, an SEO specification outlines these formats.
Canonicalised URLs to prevent duplicate content issues
We prevent duplicate content issues using Canonical tags on your product and category URLs
Suppose you sell a pair of trainers available in various sizes and colours.
Each size and colour combination typically has a unique URL to accommodate search queries and user preferences.
Canonical tags instruct search engines to recognise a specified canonical URL as the primary content source, consolidating SEO value into that URL.
This ensures that search engines prioritise the canonicalised version despite having multiple URLs for different trainer variations, avoiding penalties for duplicate content.
Sitemap.xml file generation / Robots.txt management
We generate an optimised sitemap.xml file for your website and submit it to Google Search Console for indexing.
This helps search engines crawl and index your site more effectively, so all your essential products and pages are discoverable.
Additionally, we configure your robots.txt file to manage and control search engine access to specific areas of your website, enhancing overall site indexing and technical SEO performance.
Serve images in optimised WebP format
Images are automatically converted and served in WebP format, reducing file size without compromising quality. This contributes to faster load times and improved overall website performance.
A JPG fallback option is also provided for users who are using browsers that are incompatible with WebP.
ALT text is automatically generated for Product Images
Product images will default to using the product title as ALT text, optimising them for search engines and screenreaders whilst saving you significant time.
Unlock growth with our specialist eCommerce SEO strategy
We offer expert guidance and tailored strategies to elevate your online visibility and drive organic traffic.
Whether you aim to improve keyword rankings, optimise on-page content, or enhance technical SEO, our team is dedicated to helping your website reach its full potential in search engine results.
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