Loyalty System
In-built, ready-to-be-enabled Loyalty System for your business; supporting points or tier-based programs.
Launch a Points-Based loyalty program
Use Venditan Commerce's in-built Loyalty System to set up a Points-Based loyalty program, rewarding your customers for their purchases and encouraging repeat business.
Key features include:
Points-Based Rewards
Customers earn points for each order they place, including in-store sales, by assigning the transaction to the customer.
Point Multiplier
Control the multiplier that converts the currency spent into Loyalty Points, e.g. 1 point per £1 spent.
Tiered Multipliers by Customer Type
You can adjust the Point multiplier based on Customer Type, allowing you to reward certain Customers with more Loyalty Points. For example, VIP customers receive 2 points per £1 spent.
Selective Point Accrual
Restrict point accrual to specific Customer Types. This is useful if you offer loyalty rewards only to a particular group, like high-spending customers.
Points Expiration
Set an Expiration Period for Loyalty Points to encourage timely usage. This feature automatically expires points after a designated period, ensuring the program stays active.
Automated Reminders
Schedule automated reminders to notify Customers when their Loyalty Points are about to expire or when they have enough points to redeem.
Payment Type Restrictions
Restrict certain Payment Types from Accruing Loyalty points, e.g. E-Vouchers.
Spending Loyalty Points
To spend Loyalty Points, they must be converted into monetary value.
You can choose for this to be initiated by the Customer, or by a threshold.
Transaction: The Customer applies Loyalty Points at Checkout.
Customer: The Customer converts their Loyalty Points from their Account.
Threshold: The Customer’s Loyalty Points are automatically converted when they hit a certain number.
In both cases, the monetary value is provided to the customer as an E-Voucher that can be used whenever they choose.
Loyalty Points and E-Vouchers can both be spent in-store if you are using our EPOS solution.
Launch a Customer-Tier loyalty program
Use Venditan Commerce's built-in Loyalty System to launch a Tier-Based loyalty program that categorises customers into different brackets based on criteria like annual spend, qualifying them for higher discount levels.
Key features include:
VIP Customer Types
Designate different Customer Types for your tiers, such as Bronze, Silver, and Gold, to recognise and reward your most loyal customers.
Price Rules by Customer Type
Assign unique Price Rules to each Customer Type to offer tiered discount rates—e.g., 5% for Bronze, 10% for Silver, and 20% for Gold.
Automatic Price Updates
Display automatic price adjustments across your website whenever a customer logs into their Account, ensuring they see their applicable discounts in real-time.
Control Product Eligibility
Easily enable or disable specific products or groups of products for discounts, giving you flexibility in managing your loyalty offerings.
Offer in-store Loyalty Cards
Generate QR codes for each Customer Account that can be scanned at checkout. This will ensure that in-store sales are quickly assigned to the correct Customer.
This allows for efficient point accrual and the application of discounts during purchases.
Note: While we do not provide card printing services, we can offer guidance on design and printing options to help you create effective loyalty cards.
Capture loyalty sign-ups with a custom landing page
Utilise the Venditan Commerce CMS to create dedicated landing pages for capturing loyalty program sign-ups.
Implement a simple sign-up form that collects the necessary data for customers to opt in.
This will allow your team to change the Customer Type within the platform after registration manually.
Note: Alternatively, you may wish to auto-enrol existing and new customers into your loyalty scheme and notify them as part of the sign-up process.
Manage a Customer's Loyalty Status
Upgrade or downgrade a customer’s Loyalty Status directly from their account within Venditan Commerce.
Access the Customer View screen to make adjustments as needed. This allows for flexible management of customer tiers based on their purchasing behaviour or engagement levels.
Visibility in the Customer's Account
Logged-in Customers can check their Loyalty Points total and convert their points into E-Vouchers from their Account.
For tier-based loyalty programs, Customers can also view how many additional Loyalty Points they need to reach the next level, which encourages engagement and rewards continued loyalty.
Use the Customer Loyalty Report
Leverage the Customer Loyalty Report to gain insights into customer engagement and loyalty program performance.
This report provides detailed information on points accrued, total spend, number of Orders placed, rewards issued, and vouchers spent, enabling you to track the effectiveness of your loyalty initiatives and make data-driven decisions to enhance customer retention and satisfaction.
Learn more: Reports & Analytics
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