LogoLogo
Let's TalkBack to venditan.com
  • Docs
    • Welcome to Venditan Commerce
    • Product Information Management (PIM)
      • Product Creation
      • Product Data
      • Product Management
      • Product Types
      • Product Pricing
      • Taxes
    • Stock/Warehouse Management (WMS)
      • Suppliers & Purchasing
      • Receiving & Putaway
      • Stock Control & Warehousing
    • Order Management & Fulfilment (OMS)
      • Order Capture & Management
      • Order Picking
      • Order Packing
      • Order Dispatch
      • Returns & Exchanges
    • Customer Management (CRM)
      • Customer Data
      • Managing Customers
      • Customer Segmentation
    • eCommerce Websites
      • CMS (Pages)
      • CMS (Blogs)
      • CMS (Tools)
      • Website Features
      • Website Search
      • Merchandising
      • Product Filtering
      • Customer Accounts
    • Basket & Checkout
      • Basket Functionality
      • Checkout Functionality
      • Delivery Methods
      • Order Communication
      • Checkout Security
    • In-Store (EPOS)
      • Sales, Payments & Returns
      • Managing Stock
      • Managing Customers
      • In-Store Reporting
      • Users & Admin
      • Hardware
    • Mobile Apps
      • Setup & Management
      • Features
      • Maintenance & Security
    • Payments
      • Integrations
      • Payment Types
      • Payment Security
    • Marketing & Promotions
      • Offers & Vouchers
      • Loyalty System
      • Marketplaces
      • PPC
      • SEO
      • Email Marketing
    • Sell Internationally
      • Pricing, Payments & Tax
      • Websites & Sales Channels
      • Logistics & Supply Chain
    • B2B
      • B2B Products
      • B2B Stock
      • B2B Orders
      • B2B Payments/Finance
      • B2B Customers
      • B2B Websites
    • Integrations
      • Couriers & Logistics
      • Payments
      • Marketing & Reviews
      • Marketplaces & Affiliates
      • Search & Merchandising
    • Reports & Analytics
      • Sales
      • Payments
      • Stock/Inventory
      • Customers
      • Custom & Third-Party
    • Hosting, Security & Compliance
      • Website Hosting
      • Website Security
      • Platform Security
      • Payment Security
    • Admin & Tools
      • Users & Access
      • Tools
Powered by GitBook
On this page
  • Launch a Points-Based loyalty program
  • Spending Loyalty Points
  • Launch a Customer-Tier loyalty program
  • Offer in-store Loyalty Cards
  • Capture loyalty sign-ups with a custom landing page
  • Manage a Customer's Loyalty Status
  • Visibility in the Customer's Account
  • Use the Customer Loyalty Report

Was this helpful?

Export as PDF
  1. Docs
  2. Marketing & Promotions

Loyalty System

In-built, ready-to-be-enabled Loyalty System for your business; supporting points or tier-based programs.

PreviousOffers & VouchersNextMarketplaces

Last updated 2 months ago

Was this helpful?


Launch a Points-Based loyalty program

​​Use Venditan Commerce's in-built Loyalty System to set up a Points-Based loyalty program, rewarding your customers for their purchases and encouraging repeat business.

Key features include:

Points-Based Rewards

Customers earn points for each order they place, including in-store sales, by assigning the transaction to the customer.

Point Multiplier

Control the multiplier that converts the currency spent into Loyalty Points, e.g. 1 point per £1 spent.

Tiered Multipliers by Customer Type

You can adjust the Point multiplier based on , allowing you to reward certain Customers with more Loyalty Points. For example, VIP customers receive 2 points per £1 spent.

Selective Point Accrual

Restrict point accrual to specific Customer Types. This is useful if you offer loyalty rewards only to a particular group, like high-spending customers.

Points Expiration

Set an Expiration Period for Loyalty Points to encourage timely usage. This feature automatically expires points after a designated period, ensuring the program stays active.

Automated Reminders

Schedule automated reminders to notify Customers when their Loyalty Points are about to expire or when they have enough points to redeem.

Payment Type Restrictions


Spending Loyalty Points

Depending upon your chosen configuration of the Loyalty System, we can support either:

  1. The customer can apply their Loyalty Points to orders at checkout, both online and in-store.

  2. Loyalty Points are automatically converted into an E-Voucher once a threshold is reached.

  3. Loyalty Points are manually converted into an E-Voucher by the customer at their discretion.

In all cases, the monetary value is provided to the customer so they can redeem it against their order.


Launch a Customer-Tier loyalty program

Use Venditan Commerce's built-in Loyalty System to launch a Tier-Based loyalty program that categorises customers into different brackets based on criteria like annual spend, qualifying them for higher discount levels.

Key features include:

VIP Customer Types

Price Rules by Customer Type

Assign unique Price Rules to each Customer Type to offer tiered discount rates—e.g., 5% for Bronze, 10% for Silver, and 20% for Gold.

Automatic Price Updates

Display automatic price adjustments across your website whenever a customer logs into their Account, ensuring they see their applicable discounts in real-time.

Control Product Eligibility

Easily enable or disable specific products or groups of products for discounts, giving you flexibility in managing your loyalty offerings.


Offer in-store Loyalty Cards

Generate QR codes for each Customer Account that can be scanned at checkout. This will ensure that in-store sales are quickly assigned to the correct Customer.

This allows for efficient point accrual and the application of discounts during purchases.

Note: While we do not provide card printing services, we can offer guidance on design and printing options to help you create effective loyalty cards.


Capture loyalty sign-ups with a custom landing page

Implement a simple sign-up form that collects the necessary data for customers to opt in.

This will allow your team to change the Customer Type within the platform after registration manually.

Note: Alternatively, you may wish to auto-enrol existing and new customers into your loyalty scheme and notify them as part of the sign-up process.


Manage a Customer's Loyalty Status

Upgrade or downgrade a customer’s Loyalty Status directly from their account within Venditan Commerce.

Access the Customer View screen to make adjustments as needed. This allows for flexible management of customer tiers based on their purchasing behaviour or engagement levels.


Visibility in the Customer's Account

Logged-in Customers can check their Loyalty Points total and convert their points into E-Vouchers from their Account.

For tier-based loyalty programs, Customers can also view how many additional Loyalty Points they need to reach the next level, which encourages engagement and rewards continued loyalty.


Use the Customer Loyalty Report

Leverage the Customer Loyalty Report to gain insights into customer engagement and loyalty program performance.

This report provides detailed information on points accrued, total spend, number of Orders placed, rewards issued, and vouchers spent, enabling you to track the effectiveness of your loyalty initiatives and make data-driven decisions to enhance customer retention and satisfaction.

Restrict certain from Accruing Loyalty points, e.g. E-Vouchers.

Loyalty Points and E-Vouchers can both be spent in-store if you are using our .

Designate different for your tiers, such as Bronze, Silver, and Gold, to recognise and reward your most loyal customers.

Utilise the Venditan Commerce to create dedicated landing pages for capturing loyalty program sign-ups.

Learn more:

Payment Types
EPOS solution
CMS
Reports & Analytics
Customer Type
Customer Types