# CMS (Blogs)

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### Publish rich Blog Articles using a block-builder

Use our CMS block-builder system to produce visually compelling **Blog Articles**.

The CMS supports Article Templates that are composed of various layout Blocks.

Templates can be created for your different blog objectives, such as:

* A generic article template for all purposes.
* A how-to guide template for content with instructions.
* A product review template to market focus products.
* An interview template to display a conversation.

These Templates are composed of various layout Blocks that you can customise to build the structure and content of your blog articles, e.g., Text, Full-Width Images, Quotations, and Product Embeds.

This approach allows you to tailor each article's layout to suit its content, rather than being bound by a rigid, plain editor.

{% hint style="success" %}
**A Blog CMS built for your content strategy**

We work closely with our clients to provide the Templates and Blocks they need.

Our extensive library of pre-developed blocks ensures a quick and straightforward setup. 

You may just need a generic Template or a standard text editor for your Blog Articles, but our CMS can go above and beyond if rich content marketing is crucial to your success.
{% endhint %}

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### Run multiple Blogs from one CMS

You can run multiple Blogs from the CMS–either across one website, or several–without having to log in and out of different systems.

For example:

1. One website contains separate Blogs for 'Company News', 'How-To Guides', 'Product Reviews', and 'Lists'. Each Blog exists independently on the website and is managed through the Venditan Commerce CMS.
2. One retailer operates multiple websites, each containing one or more Blogs, which are all managed through the Venditan Commerce CMS.

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### Embed shoppable products into your Blog Articles

The **Product Embed Block** allows you to embed shoppable products into your Blog Articles.

Using the CMS, you add the Block and then select the products you wish to feature.

This feature allows you to display one to four products in a row, enhancing your articles by visually displaying focus products.

The Block includes variation options and add-to-basket callouts to encourage conversion.\
\
It automatically uses the product information stored in our platform, eliminating the need for manual data entry.

This is particularly beneficial for industries like fashion, sport, beauty, home goods, and electronics, where showcasing products within informational content can drive engagement and conversions.

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### Link Blog Articles to Related Products

Set up **Related Products** for your Blog Articles to feature the blog content on the product display page.

This feature helps you create meaningful relationships between your informational content and the products they explore.

{% hint style="info" %}
**Example of Related Products**

An electronics retailer writes detailed Blog Articles reviewing the latest mobile phone releases. \
\
They use the Related Product feature to add the article thumbnail to the mobile phone's product page.\
\
They do this to provide website users with in-depth content, increasing the likelihood of conversion through educational content.
{% endhint %}

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### Manually control your Related Articles

Manually select which Blog Articles display as related content on your Blog page.

This allows you to tailor the user experience more precisely, ensuring the most relevant content is shown. 

This is automated based on categorisation and published date by default, but manual control provides flexibility for special cases or specific content strategies.

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### Create and manage your Authors

Create Authors and assign them to Blog Articles.

You can store the following information for each Author:

* Name
* Email
* Author Photo
* Bio

We can also add custom fields to personalise your authors further.

For example, if you run a confectionery store, you might include a ‘Favourite Chocolate’ field to add extra personality to your content.

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### Collect and manage your Blog Comments

Add a Comments section to the foot of your Blog Articles and manage or reply to comments using Venditan Commerce.

This feature remains useful for brands with an established community and regular readers of their blog content. It helps generate discussion and encourages input that may influence the next customer to purchase.

This functionality is also used to power our [Submit a Support Question](/docs/ecommerce-websites/website-features.md#support-questions-collect-faqs-and-publish-your-responses) feature.

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### Preview your Blog Article before you publish it

Our CMS includes a multi-device previewing system that allows you to review your Blog Article across the following dimensions:

* Desktop (1250px x 1000px)
* Tablet (1000px x 700px)
* Mobile - Portrait (3250px x 500px)
* Mobile - Landscape (568px x 300px)

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### Manage your Blog Settings

Control the following standard settings for your Blog Articles.

<table><thead><tr><th width="211">Setting/Action</th><th>Summary</th></tr></thead><tbody><tr><td><strong>Blog Title</strong></td><td>Input or update the blog's title.</td></tr><tr><td><strong>Blog Summary</strong></td><td>Input or update the blog's summary.</td></tr><tr><td><strong>Schedule</strong></td><td>Set a specific date and time for the blog post to go live.</td></tr><tr><td><strong>Publish/Unpublish</strong></td><td>Make the blog post live or remove it from public view.</td></tr><tr><td><strong>Save as Draft</strong></td><td>Save the blog post as a draft to continue editing before publishing.</td></tr><tr><td><strong>Meta Information</strong></td><td>Add a meta title and description to optimise the blog for search engines.</td></tr><tr><td><strong>Meta Image</strong></td><td>Add a custom image to represent the blog on social media platforms.</td></tr><tr><td><strong>URL</strong></td><td>Modify the blog post URL, with the title used as the default option.</td></tr><tr><td><strong>Thumbnails</strong></td><td>Set device-specific image thumbnails and include ALT text for accessibility and SEO.</td></tr></tbody></table>

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### Upload Blog Articles via HTML file

Upload blog content via HTML, which is particularly useful if you produce detailed, rich newsletters and want to avoid duplicating work when creating blog posts.

The converter ensures SEO best practices by automatically adjusting headings to the appropriate H tags, streamlining the process of transforming your newsletters into blog content.


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