# PPC

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### Creating and managing your Product Feed

Product Feeds are configured by our development team to contain the information you need to export, this will typically include:

* Essential product details such as `id`, `title`, `description`, `price`, `availability`, `brand`, and `gtin` .
* Product media, including support for multiple product images per product.
* Additional attributes to enhance product listings, such as `condition`, `size`, `colour`, `material`, and `age group`.

You control the products uploaded to the feed by enabling them for the Google Merchant Centre Sales Channel.

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**New:** Venditan Commerce now supports sending [Product Bundles](https://docs.venditan.com/product-information-management-pim/product-types#create-product-bundles-to-sell-combinations-of-products-together) to Google Merchant Center.
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### Google-supported format (XML, CSV, or TSV)

Venditan Commerce generates and maintains these feeds automatically in Google-supported formats (XML, CSV, or TSV), ensuring compliance with Google’s Product Data Specification. 

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### Automatic Product Feed updates

Feeds are configured to update on a scheduled basis, ensuring Google Merchant Center always has the most up-to-date product information.

This helps prevent errors related to pricing, stock availability, and outdated product listings.

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### Google Taxonomy Mapping

Venditan Commerce supports mapping your product categories to Google’s predefined taxonomy, improving product discoverability and ensuring compliance with Google’s category structure.

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### Create and send Custom Labels

For better campaign structuring and performance tracking, **Custom Labels** can be assigned within the feed.

This allows merchants to segment products into groups such as bestsellers, seasonal items, or high-margin products.

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### Create custom landing pages on demand

Quickly create, customise, and deploy marketing landing pages without the need for extensive technical skills or developer assistance.

Our powerful CMS uses a flexible block-builder approach, giving you full control to craft tailored landing pages for your marketing campaigns.

Easily test and optimise the appearance of your pages across all devices, ensuring a consistent user experience on desktops, tablets, and smartphones.

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Learn more: [Content Management System (CMS)](https://docs.venditan.com/docs/ecommerce-websites/cms-pages)
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