> For the complete documentation index, see [llms.txt](https://docs.venditan.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.venditan.com/docs/marketing-and-promotions/ppc.md). # PPC *** ### Creating and managing your Product Feed Product Feeds are configured by our development team to contain the information you need to export, this will typically include: * Essential product details such as `id`, `title`, `description`, `price`, `availability`, `brand`, and `gtin` . * Product media, including support for multiple product images per product. * Additional attributes to enhance product listings, such as `condition`, `size`, `colour`, `material`, and `age group`. You control the products uploaded to the feed by enabling them for the Google Merchant Centre Sales Channel. {% hint style="info" %} **New:** Venditan Commerce now supports sending [Product Bundles](/docs/product-information-management-pim/product-types.md#create-product-bundles-to-sell-combinations-of-products-together) to Google Merchant Center. {% endhint %} *** ### Google-supported format (XML, CSV, or TSV) Venditan Commerce generates and maintains these feeds automatically in Google-supported formats (XML, CSV, or TSV), ensuring compliance with Google’s Product Data Specification. *** ### Automatic Product Feed updates Feeds are configured to update on a scheduled basis, ensuring Google Merchant Center always has the most up-to-date product information. This helps prevent errors related to pricing, stock availability, and outdated product listings. *** ### Google Taxonomy Mapping Venditan Commerce supports mapping your product categories to Google’s predefined taxonomy, improving product discoverability and ensuring compliance with Google’s category structure. *** ### Create and send Custom Labels For better campaign structuring and performance tracking, **Custom Labels** can be assigned within the feed. This allows merchants to segment products into groups such as bestsellers, seasonal items, or high-margin products. *** ### Create custom landing pages on demand Quickly create, customise, and deploy marketing landing pages without the need for extensive technical skills or developer assistance. Our powerful CMS uses a flexible block-builder approach, giving you full control to craft tailored landing pages for your marketing campaigns. Easily test and optimise the appearance of your pages across all devices, ensuring a consistent user experience on desktops, tablets, and smartphones. {% hint style="info" %} Learn more: [Content Management System (CMS)](/docs/ecommerce-websites/cms-pages.md) {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.venditan.com/docs/marketing-and-promotions/ppc.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.